The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement Even seemingly simple real-world tasks like queue measurement turn out to have all s...
The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement It may be Y2K for attorneys, but we have to live with it.
The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi Because people love cheap and easy.
We spend a lot of our time at Digital Mortar explaining to folks why door-counting isn’t remotely sufficient to drive retail analytics. Implicit in that assumption is that people are doing door-cou...
The hardest part about doing enterprise shopper journey measurement and analytics is data collection. Putting new hardware in the store is no joke – and yet it’s often necessary to get the measur...
The most daunting part of doing shopper measurement isn’t the analytics, it’s the data collection piece. Nobody likes to put new technology in the store; it’s expensive and it’s a hassle. And...
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to ref...
The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiat...