We are always Sampling
The Measurement Minute with Gary Angel Sampling is a fact of measurement life. Even when we aren't consciously doing it, we're probably sampling. And it is the nature of sampling (even w...
Delivering Knowledge to the Organization: The Case for Analytic Reporting
The Measurement Minute by Gary Angel If KPI's aren't interpretable, how do we provide the necessary context to a report to make it actionable? That's the job of model building - which is...
KPI (noun): Acronym for Keep People Ignorant
The Measurement Minute by Gary Angel Part of the problem enterprise's have had with reporting is a misunderstanding of what KPI's can accomplish. Too often, we end up sacrificing context...
Centralization Before Democratization
The Measurement Minute by Gary Angel Effective Democratization of Data requires...Centralization? That's the paradox of trying to get stakeholders to self-service. You can't, until you d...
Easy as Pie? The Failure of Reporting in the Enterprise
The Measurement Minute by Gary Angel Reporting is one of those things that everyone thinks are easy but that somehow always seem to end up not working very well. That turned out to be a ...
Tableau Rising…Hadoop Falling
The Measurement Minute by Gary Angel Data Viz and Data Management went in opposite directions this week - with Salesforce completing a massive acquisition of Tableau while key companies ...
The McNamara Fallacy and the Cynicism Behind Bad Metrics
The Measurement Minute by Gary Angel Sometimes bad metrics just fool us. But often, the people using them have entirely cynical reasons for glomming onto the really stupid ones. Credit Y...
The Optical AI Revolution
The Measurement Minute with Gary Angel Store Measurement with camera has been challenged by the cost and the capability to follow shoppers from camera to camera. Edge-based AI coupled wi...
Scenes from an Analytics Journey
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...