Cleaning Lidar Data: Object Identification
Ghosts, fragments, reflections and munged objects are common defects in lidar data. How common? There’s no real answer to that question. It depends on the quality of the lidar, their number and pla...
Using ChatGPT as THE Interface to a BI System
We started our ChatGPT/LLM integration process with a SQL generator and then followed that up with an insights generator based on specific reports a user pulled in the UI of our platform. Getting the...
ChatGPT and Highlight Generation: Improving a Master of the Obvious
While SQL generation was a good place to with our ChatGPT integration efforts, it was inherently limited as a use-case. Most people who need data have enough familiarity with SQL to get it (and most ...
ChatGPT and the Struggle to Integrate AI into Applications
Like every other technical product-person in the world, when ChatGPT emerged, I was cranking through ideas for how it impacted our product and how it could be used. ChatGPT was revelatory bo...
Constructing a Behavioral Segmentation in DM1
The design of a segmentation scheme relies on the art of a practitioner. That art can be replaced by data-driven techniques (like clustering), but even with clustering the number, naming and descript...
Designing a Behavioral Segmentation for DM1
My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting....
Exclusivity: The Super Power of the Segmentation Set
Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments ...
Crowd Analytics Segmentation Capabilities
Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last...
Fixing KPIs with Segmentation
My last post showed why traditional KPI-based reporting – in both digital analytics and people-measurement – sucks. The problem isn’t inherent in the idea of KPIs. Finding a small set of impo...