Getting Queue Measurement Very Wrong
Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...
Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel
The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance Intuitively, you know that out-of-stock conditions in the store impact per...
The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...
Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel
The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers With all that digital advertising, it's certain that some of it leads ...
Stop Shoving! The Art and Science of Line Measurement : The Measurement Minute #24 w. Gary Angel
The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement Even seemingly simple real-world tasks like queue measurement turn out to have all s...
Getting Attribution Right : The Measurement Minute #23 w. Gary Angel
The Measurement Minute #23 with Gary Angel : Getting Attribution Right So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...
Measuring Queue Times with Xovis Cameras
The Problem Checkout is a critical part of the in-store experience. It’s a top driver of dissatisfaction cited in store surveys, it’s one of the few really controllable abandonment points in the...
Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel
The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...
Seeing into the Soul of the Shopper
The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...