A Year in Store Analytics
It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to ref...
The State of Store Tracking Technology
The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiat...
In-Store Data Collection Technology: Picking a Winner
Data collection technology is at the heart of in-store customer location analytics. In my past two posts, I’ve described some of the cool analytics and measurement that our second release of DM1 br...
The DM1 Roadmap: A peek into the future of store analytics
We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...
DM1 Version 2.0 : Coming Soon to a Store Near You
When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...
An Easy Introduction to Location Analytics in the Store
My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow d...
The Road Less Traveled: Building a Career Around In-Store Measurement and Location Analytics
Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during that time, I saw the process of selling digital analytics transformed. When I ...
Using Analytics to Drive Store Testing: With Great Power Comes Great Responsibility
Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and sha...
Store Testing, Continuous Improvement and DM1
Continuous improvement is what drives the digital world. Whether applied as a specific methodology or simply present as a fundamental part of the background against which we do business, the discipli...