Dynamic Real-time Associate Allocation
The Measurement Minute by Gary Angel Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...
Classifying and Analyzing Store Greeter Interactions for Store Analytics
The Measurement Minute by Gary Angel Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...
Classifying Associate Interactions in the Store with Shopper Journey Data
The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...
Introduction to Advanced Associate Interaction Metrics
The Measurement Minute by Gary Angel The single most important Associate measurement is probably interactions. After all, shopper interaction is the whole point of having Associates on t...
How to Measure Shopper Groups in the Store
The Measurement Minute by Gary Angel Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...
Dashboarding Store Performance with Shopper Measurement
One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...
Measuring Shopper Groups and the Impact on Store Conversion
The Measurement Minute by Gary Angel Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...
Dashboarding Store Operational Efficiency with People Measurment
The Measurement Minute by Gary Angel The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...
Dashboarding Shopper Journey Data : Merchandising Effectiveness
The Measurement Minute by Gary Angel Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...