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VoC Reporting is Like a Visit to Fresno : The Measurement Minute #12 w. Gary Angel

The Measurement Minute #12 with Gary Angel : Making VoC Reporting Better   Voice of Customer reporting is the neglected step-child in the BI/Enterprise Reporting world. It shouldn't be tha...

July 10, 2018

By Gary Angel

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Why Change is the Best Measure of a VoC Program : The Measurement Minute #11 w. Gary Angel

The Measurement Minute #11 with Gary Angel : Change is Good   Far too many VoC programs are essentially static - asking the same questions over and over and over. Stop thinking scoreboard ...

July 2, 2018

By Gary Angel

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Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel

The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metric...

June 29, 2018

By Gary Angel

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Not all data is equally strategic : The Measurement Minute #9 w. Gary Angel

The Measurement Minute #9 with Gary Angel : What Analytics are Strategic? So if analysts aren't looking at the right stuff for driving enterprise strategy, what is the right stuff?

June 28, 2018

By Gary Angel

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Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel

The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...

June 14, 2018

By Gary Angel

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Seeing into the Soul of the Shopper

The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...

June 13, 2018

By Gary Angel

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A Conversation Beats a Monologue : The DA Hub : Measurement Minute #5 w. Gary Angel

The Measurement Minute with Gary Angel : #5 : The Digital Analytics Hub Conference It's all conversational format makes the DA Hub the best, most enjoyable and useful conference going...

June 12, 2018

By Gary Angel

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The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs

The Measurement Minute with Gary Angel, CEO of Digital Mortar.   Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...

June 1, 2018

By Gary Angel

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The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform

Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far.   ...

May 14, 2018

By Gary Angel

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