blog-img

The Art of Facilitation: Jim Sterne Visits the Measurement Minute (10x)

The Measurement Minute by Gary Angel   If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...

October 8, 2019

By Gary Angel

blog-img

The Devious Nature of the Website Sample

The Measurement Minute with Gary Angel   The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...

September 27, 2019

By Gary Angel

blog-img

We are always Sampling

The Measurement Minute with Gary Angel   Sampling is a fact of measurement life. Even when we aren't consciously doing it, we're probably sampling. And it is the nature of sampling (even w...

September 3, 2019

By Gary Angel

blog-img

Delivering Knowledge to the Organization: The Case for Analytic Reporting

The Measurement Minute by Gary Angel   If KPI's aren't interpretable, how do we provide the necessary context to a report to make it actionable? That's the job of model building - which is...

June 25, 2019

By Gary Angel

blog-img

KPI (noun): Acronym for Keep People Ignorant

The Measurement Minute by Gary Angel   Part of the problem enterprise's have had with reporting is a misunderstanding of what KPI's can accomplish. Too often, we end up sacrificing context...

June 25, 2019

By Gary Angel

blog-img

Centralization Before Democratization

The Measurement Minute by Gary Angel   Effective Democratization of Data requires...Centralization? That's the paradox of trying to get stakeholders to self-service. You can't, until you d...

June 18, 2019

By Gary Angel

blog-img

Easy as Pie? The Failure of Reporting in the Enterprise

The Measurement Minute by Gary Angel   Reporting is one of those things that everyone thinks are easy but that somehow always seem to end up not working very well. That turned out to be a ...

June 18, 2019

By Gary Angel

blog-img

Tableau Rising…Hadoop Falling

The Measurement Minute by Gary Angel   Data Viz and Data Management went in opposite directions this week - with Salesforce completing a massive acquisition of Tableau while key companies ...

June 12, 2019

By Gary Angel

blog-img

The McNamara Fallacy and the Cynicism Behind Bad Metrics

The Measurement Minute by Gary Angel   Sometimes bad metrics just fool us. But often, the people using them have entirely cynical reasons for glomming onto the really stupid ones. Credit Y...

May 22, 2019

By Gary Angel

Search

retailanalytics/