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The McNamara Fallacy and the Cynicism Behind Bad Metrics

The Measurement Minute by Gary Angel   Sometimes bad metrics just fool us. But often, the people using them have entirely cynical reasons for glomming onto the really stupid ones. Credit Y...

May 22, 2019

By Gary Angel

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The Optical AI Revolution

The Measurement Minute with Gary Angel   Store Measurement with camera has been challenged by the cost and the capability to follow shoppers from camera to camera. Edge-based AI coupled wi...

May 13, 2019

By Gary Angel

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Scenes from an Analytics Journey

This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV   The presentation is structur...

April 29, 2019

By Gary Angel

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Actionable Analytics

The Measurement Minute with Gary Angel   Everyone (including me) likes to tout analytics ROI and actionable analytics. But the truth is that direct, actionable results from analytics are l...

April 16, 2019

By Gary Angel

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McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition

The Measurement Minute with Gary Angel   Acquisitions are a dime (or $300 million) a dozen these days. But McDonald's acquisition of Dynamic Yield is definitely an out-of-the-box strategic...

March 28, 2019

By Gary Angel

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The Funnel is Dead : The Measurement Minute #43 w. Gary Angel

The Measurement Minute #43 with Gary Angel : The Funnel is Dead   Customer Journey's are mostly thought of as a linear funnel. It's a common-sense view that helps make a complicated proces...

February 12, 2019

By Gary Angel

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Information is Beautiful…Is Insight? : The Measurement Minute #36 w. Gary Angel

The Measurement Minute #36 with Gary Angel : Information is Beautiful...Is Insight?   The 2018 Information is Beautiful Awards have their nominating class - and there are some real knock-o...

November 13, 2018

By Gary Angel

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PPT and Data Presentations – I Break Up with Bullets : The Measurement Minute #30 w. Gary Angel

The Measurement Minute #30 with Gary Angel : PPT and Data Presentations - I Break Up with Bullets.   I'm just back from three days of conversations at the Digital Analytics Hub and start a...

October 29, 2018

By Gary Angel

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Getting Queue Measurement Very Wrong

Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...

September 28, 2018

By Gary Angel

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