Like every other technical product-person in the world, when ChatGPT emerged, I was cranking through ideas for how it impacted our product and how it could be used. ChatGPT was revelatory bo...
My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting....
Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments ...
Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last...
The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...
Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. Yet if you buy a lidar sensor, you get...
The Measurement Minute by Gary Angel Customer Journey alerting can completely transform the experience of a physical space. Instead of waiting for a customer to seek out help, it activel...
The Measurement Minute by Gary Angel A customer's time in line is one of the most important (and controllable) aspects of physical experience. We're currently working through several que...
The Measurement Minute by Gary Angel Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, opt...