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Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action

The Measurement Minute by Gary Angel   Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...

February 3, 2020

By Gary Angel

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Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

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Fixing Overly Tactical Metrics: Content Consumption Part II

The Measurement Minute by Gary Angel   If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...

December 2, 2019

By Gary Angel

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The Art of Facilitation: Jim Sterne Visits the Measurement Minute (10x)

The Measurement Minute by Gary Angel   If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...

October 8, 2019

By Gary Angel

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The Devious Nature of the Website Sample

The Measurement Minute with Gary Angel   The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...

September 27, 2019

By Gary Angel

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We are always Sampling

The Measurement Minute with Gary Angel   Sampling is a fact of measurement life. Even when we aren't consciously doing it, we're probably sampling. And it is the nature of sampling (even w...

September 3, 2019

By Gary Angel

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Delivering Knowledge to the Organization: The Case for Analytic Reporting

The Measurement Minute by Gary Angel   If KPI's aren't interpretable, how do we provide the necessary context to a report to make it actionable? That's the job of model building - which is...

June 25, 2019

By Gary Angel

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KPI (noun): Acronym for Keep People Ignorant

The Measurement Minute by Gary Angel   Part of the problem enterprise's have had with reporting is a misunderstanding of what KPI's can accomplish. Too often, we end up sacrificing context...

June 25, 2019

By Gary Angel

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Centralization Before Democratization

The Measurement Minute by Gary Angel   Effective Democratization of Data requires...Centralization? That's the paradox of trying to get stakeholders to self-service. You can't, until you d...

June 18, 2019

By Gary Angel

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