The Basics of Display Measurement

The Basics of Display Measurement

By Gary Angel

|

January 20, 2020

The Measurement Minute with Gary Angel

The Measurement Minute by Gary Angel

 

Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn’t so much to measure product lift as comparative lift – meaning comparisons often need to be made across years of essentially non-comparable data. That just doesn’t work well. Measuring shopper behavior at display turns out be a better method in almost every respect.

 

 

Leave a Reply

Search