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Measuring the Impact of Associate Churn

The Measurement Minute by Gary Angel Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn rates in ...

February 7, 2022

By Gary Angel

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Real-time Queue Management and Alerting Customization

The Measurement Minute by Gary Angel   While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue management usually re...

February 2, 2022

By Gary Angel

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Alerting in People-Measurement

The Measurement Minute by Gary Angel   Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...

January 25, 2022

By Gary Angel

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Measuring CES: A Case-Study in People Measurement Analytics with Digital Mortar’s DM1

Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...

January 13, 2022

By Gary Angel

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Wither In-Store Measurement

An Overview of In-Store Shopper Measurement from Applied Marketing Analytics   Abstract: As organizations evolve, they want a more comprehensive view of customer behavior. While digital ch...

January 13, 2022

By Gary Angel

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An Overview of In-Store Tracking Technology – 2022 UPDATE

The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology.   It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...

January 4, 2022

By Gary Angel

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The Age of Customer Equity: An Interview with Author Allison Hartsoe

The Measurement Minute by Gary Angel In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-time custo...

January 4, 2022

By Gary Angel

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Associate Measurement in Retail Stores

Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...

December 14, 2021

By Gary Angel

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Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection

The Measurement Minute with Gary Angel   A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your...

December 8, 2021

By Gary Angel

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