The Measurement Minute by Gary Angel Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...
The Measurement Minute by Gary Angel A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...
The Measurement Minute by Gary Angel Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...
The Measurement Minute by Gary Angel Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn rates in ...
The Measurement Minute by Gary Angel Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...
Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...
An Overview of In-Store Shopper Measurement from Applied Marketing Analytics Abstract: As organizations evolve, they want a more comprehensive view of customer behavior. While digital ch...
The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology. It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...
The Measurement Minute by Gary Angel In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-time custo...