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Choosing Between Lidar and…Lidar for People Measurement

Lidar is an emerging standard when it comes to full-journey people measurement. It provides great coverage, environmental flexibility, absolute privacy protection, and remarkably detailed measurement...

June 30, 2023

By Gary Angel

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Lidar’s People-Measurement Capabilities

Lidar is an extraordinary tool for people-measurement. It can work in almost any environment regardless of lighting conditions or ceiling heights. A single lidar can cover a very large area and multi...

June 22, 2023

By Gary Angel

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Lidar and People-Measurement

Lidar sensors capture a three-dimensional image of a space. They shoot out invisible (infrared) beams of light and then measure how long it takes for the beam to reflect back. A single lidar sens...

June 21, 2023

By Gary Angel

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Customer Journey Tracking: From Outside to Inside

One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...

April 13, 2023

By Gary Angel

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People Measurement and Crowd Analytics Without the Wiring

If you’ve been put-off LiDAR-based people-measurement by the cost of pulling ethernet to every sensor, Digital Mortar has a solution.   People measurement is great. It solves real worl...

April 11, 2023

By Gary Angel

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Measuring Journeys from Outdoors to Indoors

The Measurement Minute by Gary Angel   One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use...

January 19, 2023

By Gary Angel

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Predictive Queue Management: Data Preparation for Analysis

The Measurement Minute by Gary Angel   The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we'll use an event level feed from Dig...

August 1, 2022

By Gary Angel

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Measuring Self-Checkout. Or not…

The Measurement Minute by Gary Angel   A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly dr...

July 25, 2022

By Gary Angel

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Shopper Journey and PoS Integration : Mapping SKUs to the Store

The Measurement Minute by Gary Angel   The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....

June 13, 2022

By Gary Angel

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