The Measurement Minute by Gary Angel Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...
In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...
The Measurement Minute by Gary Angel Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...
The Measurement Minute by Gary Angel A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...
The Measurement Minute by Gary Angel If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
The Measurement Minute by Gary Angel Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
The Measurement Minute by Gary Angel If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...