The Devious Nature of the Website Sample
The Measurement Minute with Gary Angel The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...
Just Because It’s Old Doesn’t Mean It’s Right
The Measurement Minute with Gary Angel Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...
More (or Less) in Common
The Measurement Minute with Gary Angel VoC is a remarkably flexible research instrument when used creatively. Political research from More In Common illustrates how asking the unexpected...
Scenes from an Analytics Journey
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...
A Good Night for the Expert : The Measurement Minute #35 w. Gary Angel
The Measurement Minute #35 with Gary Angel : A Good Night for the Experts If you followed the run-up to last night's election closely, you probably weren't too surprised. Most of the top...
VoC Reporting is Like a Visit to Fresno : The Measurement Minute #12 w. Gary Angel
The Measurement Minute #12 with Gary Angel : Making VoC Reporting Better Voice of Customer reporting is the neglected step-child in the BI/Enterprise Reporting world. It shouldn't be tha...
Why Change is the Best Measure of a VoC Program : The Measurement Minute #11 w. Gary Angel
The Measurement Minute #11 with Gary Angel : Change is Good Far too many VoC programs are essentially static - asking the same questions over and over and over. Stop thinking scoreboard ...
Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel
The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metric...
Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel
The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...