Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel
The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance
Intuitively, you know that out-of-stock conditions in the store impact per...
The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution
So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...
Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel
The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers
With all that digital advertising, it's certain that some of it leads ...
Measuring Queue Times with Xovis Cameras
Checkout is a critical part of the in-store experience. It’s a top driver of dissatisfaction cited in store surveys, it’s one of the few really controllable abandonment points in the...
Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel
The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper
Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better...
Seeing into the Soul of the Shopper
The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...
The Measurement Minute w Gary Angel : #3 : Shopper Journey Measurement with Wi-Fi : Because People Love Cheap and Easy
The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi
Because people love cheap and easy.
The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform
Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far.
Machine Learning and Optimal Store Path
My previous post covered the first half of my presentation on Machine Learning (ML) and store analytics at the Toronto Symposium. Here, I’m going to work through the case study on using ML to deriv...