One question I often get when people first start thinking about display analytics boils down to "why should we care – especially if we sell other people’s stuff?" It’s a fair quest...
You have a new display. A feature table. A shoe wall. An endcap. And you want to know if it’s working. You can and should measure product sales. But that tells you nothing about opportunity or conv...
If you’re thinking about the possibility of bringing Test & Measure methodologies to improving in-store marketing, you’ll find this article from Applied Marketing Analytics (Vol. 6) both inte...
The Measurement Minute by Gary Angel If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...
The Measurement Minute by Gary Angel A lot of the worst aspects of the curbside pickup experience are driven by bad customer communications. But even with perfect communications, a thirt...
The Measurement Minute by Gary Angel A lot of bad curbside pickup experiences are caused by 2 basic mistakes: not having a busy-time/overflow strategy and misusing core technologies like...
The Measurement Minute by Gary Angel Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are hard t...
Not long after coronavirus began to shut down many of the stores, events and venues that we are privileged to measure, Digital Mortar began to consider ...
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...