The Measurement Minute by Gary Angel Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...
The Measurement Minute by Gary Angel Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...
The Measurement Minute by Gary Angel Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
The Measurement Minute with Gary Angel The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It's free, well o...
The Measurement Minute by Gary Angel You can't use a protected variable in a model and you shouldn't use a proxy for it either. But how do you decide what's a proxy and what isn't given ...
The Measurement Minute by Gary Angel If a model didn't use gender as a variable, it can't be gender-biased...right? Totally wrong. Because correlations to protected variables are everywh...
The Measurement Minute by Gary Angel Most people probably think it's a slam dunk to decide if a model is biased against a protected class. It isn't. Because age, gender and race are deep...
The Measurement Minute by Gary Angel If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...