Predictive Queue Management: Data Preparation for Analysis
The Measurement Minute by Gary Angel The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we'll use an event level feed from Dig...
Measuring Self-Checkout. Or not…
The Measurement Minute by Gary Angel A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly dr...
The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data
The Measurement Minute by Gary Angel Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, opt...
Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level
The Measurement Minute by Gary Angel The value of a PoS integration to journey data is profound. And that value starts with one essential metric - the true conversion rate. Journey tells...
Shopper Journey and PoS Integration : Mapping SKUs to the Store
The Measurement Minute by Gary Angel The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....
Measuring Shopper Groups to Improve Conversion Rate Analysis
Abstract Groups of shoppers can have a surprisingly large impact on key performance indicators like conversion rate and STARs. If you only focus on individual shopper counts, you may be getting a ...
Choosing the Level of PoS Data to Integrate into Shopper Journeys
The Measurement Minute by Gary Angel Given that PoS data is a powerful addition to shopper journey data, the question becomes what level of PoS data integration is necessary or appropria...
Why PoS Data is a Fundamental Integration with Shopper Journey Data
The Measurement Minute by Gary Angel Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...
Integrating PoS and Shopper Journey Data
The Measurement Minute by Gary Angel PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...