Case Study in Merchandising Analytics
If you’re thinking about the possibility of bringing Test & Measure methodologies to improving in-store marketing, you’ll find this article from Applied Marketing Analytics (Vol. 6) both inte...
Technology Choices for Measuring People-Based Processes
The Measurement Minute by Gary Angel If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...
Store-side Op Measurement is a HUGE Miss
The Measurement Minute by Gary Angel A lot of the worst aspects of the curbside pickup experience are driven by bad customer communications. But even with perfect communications, a thirt...
Breaking down a bad curbside pickup experience
The Measurement Minute by Gary Angel A lot of bad curbside pickup experiences are caused by 2 basic mistakes: not having a busy-time/overflow strategy and misusing core technologies like...
Ring, Ring…Cluephone: A Curbside Pick Saga
The Measurement Minute with Gary Angel Covid-19 is creating massive disruption in consumer habits - creating opportunities to gain AND LOSE customer loyalty. If my curbside pickup experi...
High Risk, High Reward. Building Habits is the Business Of Good Customer Experience
The Measurement Minute by Gary Angel Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are hard t...
Feeding the Frantic Desire to Know Who’s Ahead
The Measurement Minute by Gary Angel If you're really good at measuring horse-racing, are you obligated to also measure horses? It doesn't seem like it, but I find myself wishing that gr...
Testing Ideas for Display Measurement
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action
The Measurement Minute by Gary Angel Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...