Using Your Existing Store WiFi for Shopper Measurement
The most daunting part of doing shopper measurement isn’t the analytics, it’s the data collection piece. Nobody likes to put new technology in the store; it’s expensive and it’s a hassle. And...
Please Don’t Ask Us This Question!
I had a sales conversation a little while back where the client told me they were looking to be able to “tell which direction someone went when they came through the door.” And I remember thinkin...
DM1: “How-To” Videos for Product Training
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
Bringing Real-Time Analytics to the Store
When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...
“How To” Guides for Digital Mortar’s DM1 Store Analytics Platform
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
A Year in Store Analytics
It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to ref...
The State of Store Tracking Technology
The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiat...
The DM1 Roadmap: A peek into the future of store analytics
We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...
An Easy Introduction to Location Analytics in the Store
My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow d...