The Measurement Minute by Gary Angel Game-ability isn't the only way metrics can go wrong. Sometimes, a metric's problems are revealed when it accomplishes exactly what you intended with...
The Measurement Minute by Gary Angel Not every metric that can be measured should be measured. Some metrics used as KPIs turn out to be easily gameable - resulting in an arms race to opt...
The Measurement Minute by Gary Angel If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...
The Measurement Minute with Gary Angel Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...
The Measurement Minute by Gary Angel Effective Democratization of Data requires...Centralization? That's the paradox of trying to get stakeholders to self-service. You can't, until you d...
The Measurement Minute by Gary Angel Reporting is one of those things that everyone thinks are easy but that somehow always seem to end up not working very well. That turned out to be a ...
The Measurement Minute by Gary Angel Sometimes bad metrics just fool us. But often, the people using them have entirely cynical reasons for glomming onto the really stupid ones. Credit Y...
The Measurement Minute by Gary Angel The College Board, purveyors of the SAT, recently added a proud new edition to their reporting: the Adversity Score. Reading about how it works put m...
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...