While SQL generation was a good place to with our ChatGPT integration efforts, it was inherently limited as a use-case. Most people who need data have enough familiarity with SQL to get it (and most ...
The design of a segmentation scheme relies on the art of a practitioner. That art can be replaced by data-driven techniques (like clustering), but even with clustering the number, naming and descript...
My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting....
Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments ...
Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...
Our DM1 platform is designed to track shopper journeys from the moment someone comes into the store till the time they leave. This kind of full-journey tracking is incredibly rich from an analytics p...
Digital Mortar’s DM1 Full Journey Analytics can transform the way you understand, monitor and optimize physical spaces. The people measurement it provides solves real wor...
One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...
If you’ve been put-off LiDAR-based people-measurement by the cost of pulling ethernet to every sensor, Digital Mortar has a solution. People measurement is great. It solves real worl...