Wither In-Store Measurement
An Overview of In-Store Shopper Measurement from Applied Marketing Analytics Abstract: As organizations evolve, they want a more comprehensive view of customer behavior. While digital ch...
An Overview of In-Store Tracking Technology – 2022 UPDATE
The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology. It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...
The Age of Customer Equity: An Interview with Author Allison Hartsoe
The Measurement Minute by Gary Angel In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-time custo...
Associate Measurement in Retail Stores
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...
Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection
The Measurement Minute with Gary Angel A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your...
Real-time People Measurement: Analytics and a Whole Lot More
The Measurement Minute with Gary Angel Are real-time analytics valuable? Usually, not so much. So why are we spending a boatload of time adding a true real-time pipeline to our DM1 people-measurem...
Measuring Shopper/Associate Interactions
The Measurement Minute by Gary Angel With today's advanced people-measurement technologies, it's not that hard to measure when Associates are interacting with Shoppers. This interaction ...
Store Associate Metrics
The Measurement Minute by Gary Angel Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of Associate data, th...
Measuring Shopper to Associate Ratios (STARs) – You’re not in Door Count Land anymore
The Measurement Minute by Gary Angel The traditional calculation of Shopper to Associate Ratios (STARs) is simple: Door Count divided by the number of Associates staffed that day. But wh...