Constructing a Behavioral Segmentation in DM1
The design of a segmentation scheme relies on the art of a practitioner. That art can be replaced by data-driven techniques (like clustering), but even with clustering the number, naming and descript...
Designing a Behavioral Segmentation for DM1
My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting....
Exclusivity: The Super Power of the Segmentation Set
Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments ...
People-Measurement Analytics: Journey Tracking
Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...
Queue Management for Retail
Our DM1 platform is designed to track shopper journeys from the moment someone comes into the store till the time they leave. This kind of full-journey tracking is incredibly rich from an analytics p...
Understanding DM1: Digital Mortar’s Full-Journey People Measurement and Crowd Analytics Platform
Digital Mortar’s DM1 Full Journey Analytics can transform the way you understand, monitor and optimize physical spaces. The people measurement it provides solves real wor...
Customer Journey Tracking: From Outside to Inside
One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...
People Measurement and Crowd Analytics Without the Wiring
If you’ve been put-off LiDAR-based people-measurement by the cost of pulling ethernet to every sensor, Digital Mortar has a solution. People measurement is great. It solves real worl...
People Measurement and Full Journey Shopper Analytics for Retail
Measurement is a key competitive in todays world. After all, what’s the point of investing in your stores, building out new experiences and merchandising, and hiring more Associates if you don’t ...