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From Baby Toy to Power Tool: Segmentation is the Key Difference in DM1

The equation in retail today is simple. Evolve or die. But if analytics is one of the core tools to drive successful  evolution, we have a problem. From an analytics perspective, we’re used to a c...

May 12, 2017

By Gary Angel

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Change or Die: Lessons from the Retail Apocalypse

In my last three posts, I assessed the basic technologies (wifi, camera, etc.) for in-store customer measurement and took a good hard look at the state of the analytics platforms using that measureme...

May 4, 2017

By Gary Angel

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What’s Wrong with In-Store Tracking Solutions: Part 2

In my last post, I described four huge deficiencies in the current generation of in-store tracking solutions. The inability to track full customer journeys, do real segmentation, or properly contextu...

April 24, 2017

By Gary Angel

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What’s Wrong with In-Store Tracking Measurement

I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to ...

April 19, 2017

By Gary Angel

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In-Store Customer Journey Tracking: Can You Really Do This?

When I describe Digital Mortar to folks, the most common reaction I get is: “Can you really do this?” Depending on their level of experience in the field, that question has one of two meetings...

April 12, 2017

By Gary Angel

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An Overview of In-Store Tracking Technology

How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...

April 12, 2017

By Gary Angel

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An Overview of In-Store Tracking Technology

How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...

April 6, 2017

By Gary Angel

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The Moving Parts of Store Behavioral Analytics

Store analytics is digital analytics (with a heck of a lot more moving parts). Customer behavioral analytics in digital and physical places are not distinctly different. A customer enters the digi...

March 31, 2017

By Gary Angel

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Measuring Public Spaces: Customer Journey Tracking in Airports and other Public Venues

For this last stop in my whirlwind tour of customer journey tracking outside retail, I picked airports as a prototypical example of a public space. Airports are large, complex spaces with key chokepo...

March 26, 2017

By Gary Angel

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