From Baby Toy to Power Tool: Segmentation is the Key Difference in DM1

The equation in retail today is simple. Evolve or die. But if analytics is one of the core tools to drive successful  evolution, we have a problem. From an analytics perspective, we’re used to a certain view of the store. [...]

By | May 12th, 2017|Gary's Posts, Retail Analytics|0 Comments

Change or Die: Lessons from the Retail Apocalypse

In my last three posts, I assessed the basic technologies (wifi, camera, etc.) for in-store customer measurement and took a good hard look at the state of the analytics platforms using that measurement. My conclusion? The technologies are challenging but, [...]

By | May 4th, 2017|Gary's Posts, Retail Analytics|0 Comments

What’s Wrong with In-Store Tracking Solutions: Part 2

In my last post, I described four huge deficiencies in the current generation of in-store tracking solutions. The inability to track full customer journeys, do real segmentation, or properly contextualize data to the store make life very hard on a [...]

By | April 24th, 2017|Gary's Posts, Retail Analytics|0 Comments

What’s Wrong with In-Store Tracking Measurement

I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to myself, “Wow – here’s a bunch of [...]

By | April 19th, 2017|Gary's Posts, Retail Analytics|0 Comments