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“How To” Guides for Digital Mortar’s DM1 Store Analytics Platform

Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...

February 3, 2018

By Gary Angel

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A Year in Store Analytics

It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to ref...

January 22, 2018

By Gary Angel

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The State of Store Tracking Technology

The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiat...

December 10, 2017

By Gary Angel

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In-Store Data Collection Technology: Picking a Winner

Data collection technology is at the heart of in-store customer location analytics. In my past two posts, I’ve described some of the cool analytics and measurement that our second release of DM1 br...

December 2, 2017

By Gary Angel

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The DM1 Roadmap: A peek into the future of store analytics

We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...

November 20, 2017

By Gary Angel

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DM1 Version 2.0 : Coming Soon to a Store Near You

When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...

November 13, 2017

By Gary Angel

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An Easy Introduction to Location Analytics in the Store

My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow d...

August 27, 2017

By Gary Angel

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The Road Less Traveled: Building a Career Around In-Store Measurement and Location Analytics

Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during that time, I saw the process of selling digital analytics transformed. When I ...

August 3, 2017

By Gary Angel

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Using Analytics to Drive Store Testing: With Great Power Comes Great Responsibility

Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and sha...

July 12, 2017

By Gary Angel

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