Ring, Ring…Cluephone: A Curbside Pick Saga
The Measurement Minute with Gary Angel Covid-19 is creating massive disruption in consumer habits - creating opportunities to gain AND LOSE customer loyalty. If my curbside pickup experi...
High Risk, High Reward. Building Habits is the Business Of Good Customer Experience
The Measurement Minute by Gary Angel Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are hard t...
Feeding the Frantic Desire to Know Who’s Ahead
The Measurement Minute by Gary Angel If you're really good at measuring horse-racing, are you obligated to also measure horses? It doesn't seem like it, but I find myself wishing that gr...
Testing Ideas for Display Measurement
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action
The Measurement Minute by Gary Angel Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...
Full-Funnel Display Analytics
The Measurement Minute by Gary Angel Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...
The Basics of Display Measurement
The Measurement Minute by Gary Angel Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...
Merchandising Analytics: Measuring In-Store Displays
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
Unintentional Model Bias: Why Laziness and Census Data can be good proxies for racism
The Measurement Minute with Gary Angel The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It's free, well o...