Measuring Shopper Groups and the Impact on Store Conversion
The Measurement Minute by Gary Angel Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...
Dashboarding Store Operational Efficiency with People Measurment
The Measurement Minute by Gary Angel The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...
Measuring Shopper Quality with Behavioral Analytics and People Measurement
The Measurement Minute by Gary Angel A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...
Real-time Queue Management and Alerting Customization
The Measurement Minute by Gary Angel While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue management usually re...
Alerting in People-Measurement
The Measurement Minute by Gary Angel Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...
Measuring CES: A Case-Study in People Measurement Analytics with Digital Mortar’s DM1
Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...
Associate Measurement in Retail Stores
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...
Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection
The Measurement Minute with Gary Angel A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your...
Real-time People Measurement: Analytics and a Whole Lot More
The Measurement Minute with Gary Angel Are real-time analytics valuable? Usually, not so much. So why are we spending a boatload of time adding a true real-time pipeline to our DM1 people-measurem...