Store Dashboarding with Behavioral Analytics
The Measurement Minute by Gary Angel Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...
Measuring CES: A Case-Study in People Measurement Analytics with Digital Mortar’s DM1
Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...
Associate Measurement in Retail Stores
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...
Retail Associate Measurement Strategies
The Measurement Minute by Gary Angel Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...
Density Metrics and Store Layout Optimization
The Measurement Minute by Gary Angel The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mean that the mer...
In-Store Shopper Metrics: Dependence and Independence
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
Building a Metric Framework for In-Store Shopper Journey Measurement
Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...
Velocity : Measuring Speed of Movement to Determine Shopper Engagement
The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
Getting Started with In-Store Metrics : Area Foot Traffic
The Measurement Minute by Gary Angel When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...