The Strange Case of the Misinterpreted KPI
The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...
People-Measurement, Visit Segmentation and Intentionality
Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic a...
People-Measurement Analytics: Journey Tracking
Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...
People-Measurement Analytics: It all starts with heatmapping
In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers. ...
Real-time People Measurement and Crowd Analytics
Real-time People Measurement One of the biggest learnings we had to make going from digital analytics to physical location analytics was the vastly increased importance of real-time data and m...
Getting the Data Out: The Distribution Layer in a People-Measurement Platform
Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. A People-Measurement Platform is the software s...
Mapping and Contextualization in People Measurement
Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. To make lidar sensors work you need two kinds o...
Queue Management for Retail
Our DM1 platform is designed to track shopper journeys from the moment someone comes into the store till the time they leave. This kind of full-journey tracking is incredibly rich from an analytics p...
Understanding DM1: Digital Mortar’s Full-Journey People Measurement and Crowd Analytics Platform
Digital Mortar’s DM1 Full Journey Analytics can transform the way you understand, monitor and optimize physical spaces. The people measurement it provides solves real wor...