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Not all data is equally strategic : The Measurement Minute #9 w. Gary Angel

The Measurement Minute #9 with Gary Angel : What Analytics are Strategic? So if analysts aren't looking at the right stuff for driving enterprise strategy, what is the right stuff?

June 28, 2018

By Gary Angel

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Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel

The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...

June 14, 2018

By Gary Angel

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Seeing into the Soul of the Shopper

The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...

June 13, 2018

By Gary Angel

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A Conversation Beats a Monologue : The DA Hub : Measurement Minute #5 w. Gary Angel

The Measurement Minute with Gary Angel : #5 : The Digital Analytics Hub Conference It's all conversational format makes the DA Hub the best, most enjoyable and useful conference going...

June 12, 2018

By Gary Angel

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The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs

The Measurement Minute with Gary Angel, CEO of Digital Mortar.   Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...

June 1, 2018

By Gary Angel

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The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform

Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far.   ...

May 14, 2018

By Gary Angel

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Machine Learning and Optimal Store Path

My previous post covered the first half of my presentation on Machine Learning (ML) and store analytics at the Toronto Symposium. Here, I’m going to work through the case study on using ML to deriv...

May 7, 2018

By Gary Angel

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Machine Learning and Store Analytics

Last week I spoke in Toronto at a Symposium focused on Machine Learning to describe what we’ve done and are trying to do with Machine Learning (ML) in our DM1 platform and with store analytics in g...

April 25, 2018

By Gary Angel

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Accurate People Counting In Malls and Events – It’s not as easy as you might think

We spend a lot of our time at Digital Mortar explaining to folks why door-counting isn’t remotely sufficient to drive retail analytics. Implicit in that assumption is that people are doing door-cou...

April 6, 2018

By Gary Angel

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