In my last post, I talked about why accuracy is critical to occupancy management. But I wanted to expand on that a bit and provide a bit of perspective on the technologies involved. Occu...
To re-open safely, you need to manage occupancy. And you need to prove you’re doing it responsibly. There are lots of door-counting solutions on the market. But how accurate are they? ...
Challenge A top rated private liberal arts college was looking to safely reopen to students. Real-time occupancy monitoring was a critical need for Covid re-opening, particularly in the main din...
Most people-counting software on the market lives firmly in the batch world. And that’s okay. For many analytics purposes, you need to know what’s happened over days, weeks or months. Knowing wha...
Google Analytics might be the single best behavioral analytics tool ever built. It’s streamlined, elegant, very capable and incredibly user-friendly. It also happens to be free. So it’s no surpri...
One question I often get when people first start thinking about display analytics boils down to "why should we care – especially if we sell other people’s stuff?" It’s a fair quest...
You have a new display. A feature table. A shoe wall. An endcap. And you want to know if it’s working. You can and should measure product sales. But that tells you nothing about opportunity or conv...
If you’re thinking about the possibility of bringing Test & Measure methodologies to improving in-store marketing, you’ll find this article from Applied Marketing Analytics (Vol. 6) both inte...
The Measurement Minute by Gary Angel If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...