Real-time People Counting
Most people-counting software on the market lives firmly in the batch world. And that’s okay. For many analytics purposes, you need to know what’s happened over days, weeks or months. Knowing wha...
Realtime Occupancy Management
Google Analytics might be the single best behavioral analytics tool ever built. It’s streamlined, elegant, very capable and incredibly user-friendly. It also happens to be free. So it’s no surpri...
Applied Display Analytics : Operationalizing Test & Measure for Display
One question I often get when people first start thinking about display analytics boils down to "why should we care – especially if we sell other people’s stuff?" It’s a fair quest...
Display and Merchandising Analytics in the Store
You have a new display. A feature table. A shoe wall. An endcap. And you want to know if it’s working. You can and should measure product sales. But that tells you nothing about opportunity or conv...
Technology Choices for Measuring People-Based Processes
The Measurement Minute by Gary Angel If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...
Testing Ideas for Display Measurement
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
Merchandising Analytics: Measuring In-Store Displays
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
The Impact of Store Measurement Technology on Shopper Sample
The Measurement Minute with Gary Angel The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...
Building a Thoughtful Store Sample
The Measurement Minute with Gary Angel Given that it's often too expensive to install IoT-based people measurement fleet-wide, the challenge becomes deciding which stores to measure. Tha...